Spectrum Esports Advisers

Spectrum Gaming Capital, through our partnership with Spectrum Gaming Sports Group is also a partner in Spectrum Esports Advisers.

The Esports markets’ audience is rapidly approaching the magnitude of the world’s most highly-viewed media events. With this potential to attract a diverse demographic, it is undeniable that Esports will play a critical role in the future of entertainment and needs to on the the agenda for policymakers, operators, and other forward-thinking individuals. Spectrum Esports Advisors are pleased to provide an unparalleled suite of services for these groups.

Each project is customized to our client’s specific requirements and developed from the ground up. Our findings, conclusions and recommendations are based solely on our research, analysis and experience. Our reports are used by our clients to shape public policy, secure financing, formulate marketing plans, determine scope and size of development, establish gaming regulations, and make licensing decisions, among other purposes. We tell clients what they need to know.

Millennial Esports provides a broad spectrum of turnkey solutions that covers gaming technology, event management, production, and broadcasting in an effort to give game publishers, consumer brands, and partners exposure and a path to access the most sought after demographics. By intentionally developing platforms and programs with an eye towards creating complete service offerings for our clients, we can confidently wield a wealth of experience to ensure success for any custom solution or installation.
Feasibility Studies & Market Analysis – Spectrum Esports provides unbiased, credible projections and estimates for esports projects and markets around the world. We do this for proposed new multimillion-dollar projects and for small gaming-floor expansions. Using a variety of tools, our analysts:

  • Project gross gaming revenue and non-gaming revenue.
  • Project property visitation and spend per patron/visit.
  • Size the market and define the catchment area.
  • Assess the competitive landscape.
  • Develop forward-looking, five-year profit-and-loss statements.
  • Determine the optimal number of gaming positions.
  • Develop a SWOT analysis for any project or market.
  • Undertake a risk assessment.
  • Determine the reasonableness of existing internal or external projections.
  • Assess qualitative factors such as transportation issues and barriers to entry.

Strategic Planning – Spectrum Esports assists organizations in developing a cohesive, achievable plan designed to position themselves for growth in the foreseeable future. We recognize that a critical part of any strategic plan is the ability to adapt to change – be it a competitive threat, emerging forms of gaming, new laws/regulations, or changing economic/financial circumstances. We work with you to establish realistic goals and objectives, whether for a startup organization or a well-established company.

Millennials in-house analytics platform “Stream Hatchet” allows us to capture robust data points regarding event broadcasts and its viewers.

  • Channel Analytics – Search live streaming channels.
  • Track the activity of publishers and games for a deep understanding of trends.
  • Check the audience reach in the live streaming platforms, campaigns, tournaments, sponsorship audience made easy.
  • Identify key influencers in all the live streaming platforms and target audience with the right influencer.
  • Evaluate the impact of any eSports organization.
  • Track audience engagement – Average time watched, Chat analytics, Unique viewers.
Spectrum Esports answers the critical questions that gaming operators, visitor/tourism agencies, and developers need to ask: Who are your customers, and what do they want? We undertake customized surveys (intercept, online, telephone), conduct focus groups, dive deep into databases, interview patrons and observe behavior. We layer our primary research on top of secondary research where appropriate. The result: you know your customer, allowing you to design marketing programs, facilities and events to drive revenues. For jurisdictions that already embrace egaming, we analyze before-and-after data; for jurisdictions that may become an egaming host, we analyze the experiences in comparable jurisdictions. We get on the ground to interview a wide swath of those who have been or would be impacted by gaming from the small-business owner to the executive director of the problem-gambling support group to the local police chief.
The Millennial Esports tournament operations team is composed of individuals that have both the right business acumen and gaming experience to deliver and excel in any competition or tournament scenario. The team has been facilitating both online and live event tournaments for the past decade across a plethora of titles utilizing experience, knowledge and practices derived from multiple different tournament operators in the industry.

  • Tournament Administration
  • Event Logistics
  • Stage Design & Execution
  • Streaming & Broadcasting
  • Video Production
Millennial Esports has years of experience facilitating large scale live tournament events at gaming conventions around the country as well as in our Las Vegas based thE Arena, the first purpose built esports arena to open in North America. The Arena has been home to the Halo World Championship, Madden Challenger, and Amazon Mobile Masters events among many others.

  • Turnkey Esports Arena/Studio
  • Construction Cost Estimates
  • Stage Design & Execution
  • Studio Design & Technical Implementation
Whether for the benefit of legislators or directly for a government entity, our team brings its wealth of esports-related experience to bear in advising both companies and governments on esports-related public policy.

Private & Public Companies– With the growing global emergence of the Esports marketspace, industry leaders call on our expertise to ensure they are in full compliance. Our senior team of operators, regulators, AML specialists, law-enforcement professionals, attorneys and accountants provides a detailed examination of, and then recommendations for, Esports related regulations.

Multi-Level Governments – State and national governments seeking to legalize or expand esports recognize that it is critically important to do it right the first time. Therefore, they can on our team of attorneys, regulators, policy analysts and specialists for services that include drafting and amending legislation, developing regulations, structuring gaming commissions, writing RFPs and providing ongoing consultation. We immerse ourselves in the process, working hand in hand with legislators, regulators and staff to ensure that the outcome is comprehensive, compliant and beneficial to both government and industry.

Our partnership provides a broad spectrum of turnkey solutions that covers gaming technology, event management, production, and broadcasting in an effort to give game publishers, consumer brands, and partners exposure and a path to access the most sought-after demographics. Our web and app platforms allow Millennial to run all manner of tournament programs from those with global reach to live events smoothly and seamlessly.

  • Leading Online Esports Platforms
  • Web & Mobile Application Development
  • Develop & Execute Unique Game Launch Activations & Promotions
  • Online Tournmanet Hosting
  • H2H & Team Based Competitve Play For Money Or Fun


The Management Team

As Esports becomes a truly global phenomenon, there exists a need for a specialized group of multi-discipline experts to provide guidance, advisory, and oversight services. Policymakers, operators, and forward-thinkers who possess a vision in Esports will now have the option to engage in a partnership with Spectrum Esports Advisors for expertise and services.



Managing Partner, Spectrum Gaming Group

Michael Pollock oversees a broad portfolio of Spectrum services, including policy and impact studies for country, state and local governments, and financial and market studies for private-sector clients.

Pollock began analyzing the casino industry in 1978 and served as spokesman for the New Jersey Casino Control Commission from 1991 through 1996. He was a close advisor to the chairman and oversaw the Office of Legislative Liaison. During this period of rapid deregulation, his charge was to maintain public confidence in the integrity of the regulatory system.

Pollock is the author of the award-winning book Hostage to Fortune: Atlantic City and Casino Gambling, published by the Center for Analysis of Public Issues in Princeton. The book examines the impact of casinos on Atlantic City and New Jersey. He has testified before the International Tribunal at The Hague, the World Bank in Washington DC, the US Senate Indian Affairs Committee and the US Senate Select Committee on Indian Gaming, and has been a featured speaker at the Congressional Gaming Caucus, a group of US House of Representatives members from gaming jurisdictions. He has also testified before numerous legislative committees throughout the United States.
He has led Spectrum economic analyses in markets throughout North America, as well as in Latin America, Europe and Asia.

Pollock has won 20 journalism awards, and is the former editorial page editor of The Press of Atlantic City. Pollock is often cited by national media outlets, including The New York Times, Star-Ledger, BBC, MSNBC, ABC News and National Public Radio.

Pollock earned his MBA, with high honors, from Rutgers University, and has served as a member of the adjunct faculty of New York University, Rutgers University and Stockton University.


Managing Director, Spectrum Esports Advisors

Alex Igelman, founder of Millennial Esports Corp, is a lawyer with over 28 years of experience in technology, entertainment and gaming. In 1996, Igelman was the first lawyer to focus on Internet gaming and in this regard was instrumental in the early success of both PartyGaming and PokerStars. In 2004, he was involved in the creation and formation of GVC, an AIM listed public gaming company that has since become a giant in the space.

Since 2014, Igelman has been focused on esports. He began a strategic advisory role to Pro Gaming League (PGL), an early esports company that was later acquired by Millennial Esports Corp. In 2016, through a reverse merger, Millennial Esports, the company Igelman founded, debuted on the TSX-V under the symbol GAME – with Igelman taking the helm as CEO. In August 2018, Igelman transitioned from his role as CEO to executive chairman. During his overall tenure at Millennial, Igelman raised in excess of $25,000,000.00 and acquired three companies including mobile developer Eden Games and streaming analytics company, Streamhatchet.

In 2019, Igelman founded Esports Capital Corp. (ECC), a new undertaking that he will lead as managing director. ECC is a company focused on facilitating and curating relevant opportunities in esports and gaming through its network of experts and advisors.


President & CEO, Spectrum Gaming Capital

Robert Heller is co-founder and CEO of Spectrum Gaming Capital (“SGC”). Mr. Heller has over 35 years experience in investment banking and resort development. Heller has initiated and completed over $50 billion in debt and equity financing and raised the acquisition financing for Baha Mar Resorts as the company’s founding President and CEO.

Heller joined SGC from UBS Investment Bank where he was responsible for coordinating the bank’s gaming franchise globally. Previously, he was president of Heller Gaming & Leisure, a boutique investment banking and advisory firm specializing in casinos, hotels and resort development and finance, and restructurings, operating since 2003. Prior to that, Heller spent 23 years in investment banking, having established and managed teams specializing in gaming, lodging and leisure as a Managing Director of Lehman Brothers and Bear Stearns, and at Salomon Brothers.

Notable past transactions include the merger of Penn National and Hollywood Casino Corp., the sale of Caesars World Resorts, Construction financing for the Borgata, the initial public offering of Vail Resorts, development financings for Mohegan Sun and Isle of Capri, the sales of Breckenridge and Steamboat Ski resorts, the first commercial paper offering for Foxwoods, and the first public project financing for a riverboat casino (Hollywood Casino Aurora, IL). In his boutique, Heller performed restructuring advisory work for institutional investor clients including Harbinger Capital and the Committee of Independent Lenders to Station Casinos.

Heller was founding President and CFO of Bahamar Resorts, Ltd., owner of the Cable Beach Resort in Nassau, Bahamas, a 2,000 room, three-hotel, golf resort complex with the Caribbean’s second largest casino. Heller coordinated the Baha Mar project at its onset including land assemblage, hotel acquisitions, operations, strategy (including gaming, hospitality, recreation and timeshare), pre-development, arranged joint ventures, and raised almost $500 million in initial financings.

Heller is a graduate of the City University of New York and began his career as a CPA with Price Waterhouse & Company. He is a frequent speaker at global industry events and has made presentations at gaming, sports and Esports industry conferences throughout North and South America and in Europe, Asia and the Middle East. Heller is a former board member of London Exchange listed Dolphin Capital Investors and of the American Gaming Association; and has lectured at the NYU Real Estate Institute and at the Cornell Hotel School.


Esports Associate, Spectrum Gaming Group

Josh Faber is currently assisting in the launch of Spectrum’s esports consultancy with some of the premier gaming groups in the world. Faber was most recently Vice President at the Roth Group, a government affairs firm representing Fortune 500 companies, mayors, colleges, CEOs and major Washington, DC trade associations. He directed day-to-day legislative affairs of lobbying and consulting firm owned by former nine-term member of Congress. Faber advised governors, mayors, CEOs, senior academic leaders and Fortune 500 companies on congressional and administration funding issues. His clients have included: Mayor of Ponce, Puerto Rico; Mayor of Caguas, Puerto Rico; three Governors of Puerto Rico, Johnson Controls, AT&T, Nestle USA, PhRMA, American Public Power Association, St. Norbert College, NAPCO Security, Magna Entertainment, The Stronach Group, Stockbridge Munsee, Villalba, Puerto Rico; and Yauco, Puerto Rico, among others. He was previously part of the National Republican Senatorial Committee for Chairman Senator Mitch McConnell. Prior to his work with Majority Leader McConnell he worked on Senator Dole’s 1996 Presidential campaign.